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Earn Your Happy

Find your purpose, build your network and make money doing what you love with Earn Your Happy, a motivation-packed podcast! You’ll think bigger, dig deeper and gain the confidence to go for your (world dominating) goals. Each week, learn how to get to the next level personally and professionally with host Lori Harder, best-selling author, investor, multi-passionate entrepreneur, and founder of the female funded beverage company Lite Pink, for which Lori raised over $2 million through the strong network she has built. Lori will give you a vulnerable, behind-the-scenes look at the challenges of growing a business, the toll it can take on your relationships and mental health, and how to support yourself through it all so you can reach your massive goals. Be mentored through your earpods on the topics of starting and scaling a company, building a personal brand, manifestation, boundaries, money, fear, relationships and taking the next big leap in life. Get the inside scoop on who you need in your circle, how to find them and the lies you need to stop believing to be successful. You’ll laugh, cry and feel like you’re not alone in the journey. Follow Lori @loriharder on Instagram for more inspiration and behind-the-scenes of how she is building Lite Pink.
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870. Out Of The Box Marketing Ideas To Get Seen And Grow An Audience 0
Apr 13, 2022

Social media ads and traditional PR can be so expensive these days that you have to think outside the box when it comes to getting your name out there, especially as a startup. Lauren and I share ten creative ways that we’re using to get people talking about Lite Pink. We discuss why we love text lists, creating opt-ins for Earn Your Happy listeners, and why I decided to write a book while simultaneously launching Lite Pink. I talk about where I see alot of early entrepreneurs get stuck and why it’s more important to just put something out there instead of constantly tinkering with it until it’s ‘perfect.’ Lauren and I also touch on how we’re working on overcoming negative self-talk and constantly comparing ourselves to other brands who seem to have it all figured out. Note to self: no one actually does! 

 

IN THIS EPISODE, WE TALK ABOUT:

  • Recharging on a girls trip in Napa 
  • Getting strategic about a podcast tour to reach adjacent audiences 
  • Utilizing text lists for R&D 
  • The importance of tangible in-person experiences 
  • The crossovers and differences between my personal brand and Lite Pink
  • What we’re most excited about when it comes to launching an app 
  • Getting into the TikTok space 
  • Accepting that you can’t excel at everything 

 

RESOURCES

  • Sign up for The Spritz newsletter at litepink.com!
  • Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!

 

CONNECT WITH LAUREN

Follow Lauren: @thelivelylo 

 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

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