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Earn Your Happy

Find your purpose, build your network and make money doing what you love with Earn Your Happy, a motivation-packed podcast! You’ll think bigger, dig deeper and gain the confidence to go for your (world dominating) goals. Each week, learn how to get to the next level personally and professionally with host Lori Harder, best-selling author, investor, multi-passionate entrepreneur, and founder of the female funded beverage company Lite Pink, for which Lori raised over $2 million through the strong network she has built. Lori will give you a vulnerable, behind-the-scenes look at the challenges of growing a business, the toll it can take on your relationships and mental health, and how to support yourself through it all so you can reach your massive goals. Be mentored through your earpods on the topics of starting and scaling a company, building a personal brand, manifestation, boundaries, money, fear, relationships and taking the next big leap in life. Get the inside scoop on who you need in your circle, how to find them and the lies you need to stop believing to be successful. You’ll laugh, cry and feel like you’re not alone in the journey. Follow Lori @loriharder on Instagram for more inspiration and behind-the-scenes of how she is building Lite Pink.
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391: Create raving fans and learn how to get people excited about your message with Laura Belgray 0
Jul 8, 2019

In This Episode You Will Learn About:

  • Bringing your personality into your writing
  • Captivating your audience
  • How to nail your unique brand personality
  • Delivering value to your audience
  • Creating profitable copy
  • Speaking your audience’s language

 

Resources:

 

Show Notes:

Laura Belgray describes her zone of genius as writing in a way that gives other people permission to be who they are. I’ve been a big fan of hers since I came across her work in 2014 and I’m so excited to have her on the show. In this episode Laura gives golden and easy-to-implement tips for writing emails that will captivate your list, injecting your writing with personality and making your brand stand out. If you have any struggles around copywriting, you will not want to miss this conversation. 



Question Highlights:

 

  • What is your zone of genius? And how did you discover it?
  • If you’re thinking, wait, I would say this to my friend, but I'm afraid to say it to my list, what should you do?

 

  • How do you make your emails fresh and interesting? 
  • Do you have tips to add personality to writing?
  • How can you turn copy into something that is profitable?

 

Guest Bio:

Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen first-hand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your Buy button. 

 

In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV and don’t skip the commercials, you just might see her words on air. 


Earn Your Happy is a production of Crate Media

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