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Earn Your Happy

Find your purpose, build your network and make money doing what you love with Earn Your Happy, a motivation-packed podcast! You’ll think bigger, dig deeper and gain the confidence to go for your (world dominating) goals. Each week, learn how to get to the next level personally and professionally with host Lori Harder, best-selling author, investor, multi-passionate entrepreneur, and founder of the female funded beverage company Lite Pink, for which Lori raised over $2 million through the strong network she has built. Lori will give you a vulnerable, behind-the-scenes look at the challenges of growing a business, the toll it can take on your relationships and mental health, and how to support yourself through it all so you can reach your massive goals. Be mentored through your earpods on the topics of starting and scaling a company, building a personal brand, manifestation, boundaries, money, fear, relationships and taking the next big leap in life. Get the inside scoop on who you need in your circle, how to find them and the lies you need to stop believing to be successful. You’ll laugh, cry and feel like you’re not alone in the journey. Follow Lori @loriharder on Instagram for more inspiration and behind-the-scenes of how she is building Lite Pink.
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The Best Practices To Grow Your Business And Brand Online With Eric Dyck, Co-founder of DTC Newsletter and Podcast 0
Aug 15, 2022

Eric Dyck’s mission is to “accelerate the democratization of commerce,” by openly sharing proven best practices to grow your business and your brand. Eric is co-founder of DTC Newsletter and Podcast, where he connects his audience to performance marketing tactics, fuelling profitable sales for the world’s fastest-growing brands and agencies. 

 

By adding ad revenue to something that's already grown organically, you can leverage the content that's created in a much more effective way than going straight to paid. So how do you create that organic growth? In this week’s episode, Eric and I get to the bottom of the surprising amount of content that you need and how it only matters if you’re connecting with people on content that they care about. 

 

In order to move the needle, you must create community, be a value-forward organization, lead with your passion, and apply user-generated content where possible to attract your ideal customer — and keep them around!

 

IN THIS EPISODE, WE TALK ABOUT:

  • What is diversification in marketing and how you can achieve it in your business
  • The power of TikTok to organically market your business without the use of ads
  • Top examples of engineering a product for virality
  • Creating experiences for the consumer rather than just products
  • How to prioritize a value-forward brand and the positive effects it will have on your marketing
  • Best practices for creating a genuine online community that quickly evolves into loyal customers 

 

RESOURCES

  • Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit. 
  • Thanks a Little Passports for supporting my show. Little Passports is offering new customers 20% off when you go to littlepassports.com/lori.
  • Sign up for The Spritz newsletter at litepink.com!
  • Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts. 

 

CONNECT WITH ERIC

Follow Eric on Instagram: @ericalan

Follow Eric on Twitter: @ericalandyck

Sign up for the DTC newsletter: directtoconsumer.co/newsletter

 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

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