It’s always so refreshing to have real, honest conversations about entrepreneurship with women who also have big visions. I’m joined by fashion powerhouse sisters Gorjana Reidel and Iva Pawling to talk all about what drives their creativity, how they lead from their intuition, and ways that they support themselves mentally as businesswomen, mothers, and wives. Gorjana and her husband Jason are behind the multi-million dollar gorjana jewelry brand, and Iva is the CEO and Co-Founder of Richer Poorer, an elevated essentials brand. They share how growing up in an immigrant household shaped their work ethic, what their biggest business challenges are, and what they do to relax and recharge. Plus, Gorjana and Iva share the story and design process of their first ever co-designed capsule collection for charity.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH GORJANA
Shop gorjana: gorjana.com
Follow gorjana: @gorjana
CONNECT WITH IVA
Shop Richer Poorer: richer-poorer.com
Follow Richer Poorer: @richerpoorer
Follow Iva: @ivapawling
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
ABOUT GORJANA & IVA
Gorjana Reidel was born and raised in Serbia until she was seven years old and later made her way to the United States by way of Canada. She lived with her grandparents who were a significant influence to her creativity. Gorjana’s childhood home was full of handmade trinkets, which ignited her passion of creation and ultimately led her to visualize gorjana as a brand.
After completing her degree in Marketing at Arizona State University she moved with her (now) husband, Jason, to California. While working in the jewelry department at Neiman Marcus, Gorjana realized she had a love for jewelry design. She soon started working with a local designer to learn all aspects of the jewelry-making business. She set out to design fun, versatile jewelry that all of her friends would want - at an accessible price point.
At 26, she did just that. Gorjana launched her namesake jewelry collection with an accessible price point that had the look and feel of high-end jewelry. During their humble beginnings, Gorjana and Jason would drive thousands of miles selling their collection and fulfill orders from their apartment. The pair ultimately grew out of the apartment and into an artist’s studio in the canyon of Laguna Beach, California.
gorjana has since grown into a multi-million dollar business with high-profile customers that include the likes of Michelle Obama. Gorjana still maintains the welcoming price point and customer experience, which has allowed the expansion of their DTC stores across the country, with more store openings announced in 2022.
ABOUT IVA
Iva Pawling is the CEO and Co-Founder of Richer Poorer. Iva has taken the company through fundraising, an early acquisition, and a founder buy back over the last decade. She leads the company’s strategic planning, brand direction and product category expansion with an irritating level of persistence. Iva has been featured in Forbes, Inc., LA Times and included in the 100 Powerful Women of 2020 in Entrepreneur Magazine. She has spent her entire 20-year career in the fashion industry, starting out in the PR closet at Kate Spade and ending in overseeing Brand Development for her sister’s namesake jewelry brand Gorjana, prior to founding Richer Poorer. Iva holds a B.S. in Communications from Arizona State University.
When you’re at an event and you notice that someone is clearly not having a good time, what’s your reaction? If you’re anything like I used to be, you would take yourself out of the fun and try and shift that person’s energy, solve their problems, and ultimately, bring your own mood down. This might be a major wakeup call for some of you who don’t even realize that you’re doing this and fall into patterns of feeling responsible for other people’s emotions. When you start to take full ownership over your own feelings and reactions, that is one of the most powerful places that you can be in. This is a lifetime practice, but I’m sharing some tips on how I’ve been able to implement this in my life and the major changes that I’ve seen as a result of shifting out of my people-pleasing tendencies.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
We’ve been getting alot of DMs about how we keep track of and organize our ideas, plans, and projects. Lauren and I are diving in on the tech systems that we use, how we prioritize tasks, and why we keep things as simple and user-friendly as possible. It might surprise people to hear that we rely on Google Drive for just about everything, but Lauren is a master at building out progress trackers and dashboards that keep everyone dialed in on what they need to be doing. She also is great at keeping tabs on bigger-picture items. I share how I personally organize the notes section on my phone, and why it’s so important to sit with your ideas for a little bit instead of sharing every single thought with your team. We also highlight why it’s so important to niche down and start with a very focused vision, even when you have big dreams for your company.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LAUREN
Follow Lauren: @thelivelylo
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
Chris and I had this moment on our walk through our new neighborhood in Newport where we realized that we’re building the life that we always dreamed of. We want to share the formula that we’ve used to get here, and even though it’ll look different for everyone, these tips can help you get to where you want to be no matter where that is. Not only do you have to have outlandish and legacy-building dreams, but you have to surround yourself with people who have the same mindset. You’re going to bump up against family and friends who think that you’re going against their lifestyle, but it’s important to remind yourself that you’re becoming the best version of yourself. You also have to be willing to make investments that stretch you, whether it’s in yourself through programs and mentors, or your finances through stocks and assets.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LORI
Follow Lori: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
CONNECT WITH CHRIS
Follow Chris: @chriswharder
Visit Chris’ Website: https://chrisharder.me
Listen to The Chris Harder Show
Learning how to regulate my inner voice and shift into positive self-talk has been one of the greatest tools that I’ve learned in my entrepreneurial journey. I’m joined by Dr. Ethan Kross, who is a leading expert on training the voice inside your head. He’s an experimental psychologist, neuroscientist, and writer who specializes in emotion regulation, and he recently published a book all about how to transform the chatter in your head so that it works for you instead of against you. We discuss how to tune in and listen to your subconscious, rewire those thought patterns, and use your inner voice as an ally. Ethan shares his top tips for managing performance anxiety and what to do if you’re stuck in an anxious cycle.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH DR. ETHAN KROSS
Buy his book: Chatter: The Voice in Our Head, Why It Matters, and How to Harness It
Visit his website: ethankross.com
Follow him: @ethankross
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
ABOUT DR. ETHAN KROSS
Ethan Kross, PhD, is one of the world's leading experts on controlling the conscious mind. An award-winning professor at the University of Michigan and the Ross School of Business, he is the director of the Emotion & Self Control Laboratory. He has participated in policy discussion at the White House and has been interviewed on CBS Evening News, Good Morning America, Anderson Cooper Full Circle, and NPR's Morning Edition. His pioneering research has been featured in The New York Times, The New Yorker, The Wall Street Journal, USA Today, The New England Journal of Medicine, and Science. He completed his BA at the University of Pennsylvania and his PhD at Columbia University.
There’s one thing that I’ve been able to pinpoint as a thread throughout all my success and any of the larger amounts of money that I've been able to make: I put myself into the rooms where the conversation was happening, where the bigger money was being made, and where the other people were winning. Whether it was fitness competitions, network marketing, selling personal development courses, and now launching Lite Pink, it’s all because I surrounded myself with people who would push me to pursue my big dreams. I share my journey to getting into those expansive rooms and what you need to be talking about when you get yourself in front of people who are making moves.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
If you could set up your work schedule and environment however you wanted, what would that look like? I feel so lucky that Lauren and I are aligned with our workflows and are able to maximize our energy, prioritize self care, and still make major progress with building Lite Pink. We discuss some things that people can do if they want to have a conversation with their boss about creating a more flexible and non-traditional routine, and also what to do if you’re an entrepreneur. It can be so easy to burn out and feel resentful when it feels like you’re working 24/7, but there are ways to find a better work-life balance that will help you reach your goals without constantly sacrificing what makes you happy.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LAUREN
Follow Lauren: @thelivelylo
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
Chris and I were reflecting on how we keep investing in these amazing opportunities, and we realized that there are three key things that are helping us make that happen. We’re at a place now where we can recognize a money-making opportunity when we see it, we both have something strategic to offer, and we’re planting seeds to get connected with businesses that are within our zone of genius. We choose to look at everything as an opportunity to increase our wealth and capitalize on our skills. Listen in to learn more about how you can do the same.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LORI
Follow Lori: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
CONNECT WITH CHRIS
Follow Chris: @chriswharder
Visit Chris’ Website: https://chrisharder.me
Listen to The Chris Harder Show
I’ve been practicing intermittent fasting for the past seven years and it’s been one of the biggest game changers for me. I’m joined by nurse practitioner and intermittent fasting expert Cynthia Thurlow, and we get into how this method helps you maintain your energy, indulge in fewer cravings, and lower your blood glucose levels. Cynthia shares what inspired her to write her book, Intermittent Fasting Transformation, and how she found calmness in the chaos of her life in order to hit her deadline. We touch on intuitive eating, how the menstrual cycle comes into play with intermittent fasting, and where Cynthia recommends people start if they’re curious about trying this method out.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH CYNTHIA
Follow her: @cynthia_thurlow
Visit her website: cynthiathurlow.com
Listen to Everyday Wellness
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
ABOUT CYNTHIA
Cynthia Thurlow is a nurse practitioner, intermittent fasting and nutrition expert, and a two-time TEDx speaker. She leads numerous specialty fasting programs, has been featured on many well-known podcasts and is launching her book, Intermittent Fasting Transformation: IF45, in March 2022!
A lot of people say that time is the most valuable commodity, but I actually think that energy is more important. If you’ve been feeling like the days are dragging and you’re totally depleted, I have some areas of your life where you can evaluate how you’re using your energy. I talk about the difference between people who are sprinters vs. marathoners when it comes to getting work done, why I think it’s important to reminage what ‘9-to-5’ looks like for you, and how to make sure you’re working in your zone of genius. Listen in for some simple ways to replenish your energy and get back on track!
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
Social media ads and traditional PR can be so expensive these days that you have to think outside the box when it comes to getting your name out there, especially as a startup. Lauren and I share ten creative ways that we’re using to get people talking about Lite Pink. We discuss why we love text lists, creating opt-ins for Earn Your Happy listeners, and why I decided to write a book while simultaneously launching Lite Pink. I talk about where I see alot of early entrepreneurs get stuck and why it’s more important to just put something out there instead of constantly tinkering with it until it’s ‘perfect.’ Lauren and I also touch on how we’re working on overcoming negative self-talk and constantly comparing ourselves to other brands who seem to have it all figured out. Note to self: no one actually does!
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LAUREN
Follow Lauren: @thelivelylo
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
Chris and I have noticed this big cultural shift from the hustle and grind mindset to letting things flow and take their natural course. Which one is better? Like most things, I think it’s best to exist somewhere in the middle of the two extremes. We talk about learning how to hustle with boundaries, giving yourself at least one day a week to be present, and practicing intentional planning. There are moments and seasons when you’re going to have to give it your all, but recognize that you and your team need time to recharge afterwards. Chris and I share how we’ve found the balance of hustle and flow and our advice for avoiding burnout as an entrepreneur.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LORI
Follow Lori: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
CONNECT WITH CHRIS
Follow Chris: @chriswharder
Visit Chris’ Website: https://chrisharder.me
Listen to The Chris Harder Show
Jordan Lee Dooley is back to catch up on everything that’s been going on since she was last on the show for Episode 436! Jordan is a national bestselling author, speaker, founder and CEO of the Own It Academy, and host of the top-rated SHE podcast. She just came out with her latest book, Embrace Your Almost: Find Clarity and Contentment in the In-Betweens, Not-Quites, and Unknowns, which is perfect for the season of business that I’m in right now. It’s meant for the person who's like, geez, I've done everything right, and things still seem to be going wrong. Sound familiar? Because I know I can definitely relate.
We discuss how to make peace with setbacks and unmet expectations, the role that adversity plays in our ability to gain clarity, and how to cultivate a life that you really like. Jordan shares some projects that have been healing and opening her mind to life outside of her business, and she offers suggestions for how other overachievers can find hobbies that they love. We touch on why it’s so important to lean into taking care of your well-being and get out of your bubble. Jordan has so much wisdom from what life is like when you’re in limbo, so listen in to hear more of her story.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH JORDAN
Follow her on Instagram: @jordanleedooley
Follow her on TikTok: @jordanleedooley
Visit her website: jordanleedooley.com
Buy her book: Embrace Your Almost: Find Clarity and Contentment in the In-Betweens, Not-Quites, and Unknowns
Listen to SHE with Jordan Lee Dooley
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
ABOUT JORDAN
Jordan Lee Dooley is a National Bestselling Author, Speaker, Founder/CEO of the Own It Academy, and Host of SHE, a top rated podcast for women. Her trajectory started with a small Etsy shop she started in college, and now her mission is to help women live their purpose and create a livelihood doing what they love so they can leave a legacy. She also sits on the Board of Advisors for Liberty University’s School of Business, and has been featured on Forbes, Inc Magazine, SUCCESS Magazine's 30 Under 30 List, and more. Jordan is an Indiana native, an advocate of working in your slippers, and happily married to her college sweetheart, Matt.
I’ve definitely been guilty of deciding on something and then not fully committing to it, and let me tell you, it’s not a good feeling. Now, once I decide on something, I attach someone and something to it. I have an accountability partner and put my money where my mouth is, literally and figuratively. I’m sharing why making true commitments are so important and a few tools that I rely on when life comes at me and I’m really tempted to sell out my dream. If you know that deep down inside you’re not committed to something, it’s never going to happen. So, what’s stopping you?
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
Lauren and I are back with another BTS of building a business from the ground up! We’re talking all about female investors and building strategic partnerships. I share the moment that I realized that I wanted to expand the mission of Lite Pink and build this company with other powerful women. We discuss how to reach out to investors who bring value, audience, platform, skillset, and enthusiasm to your vision, and the role that their investment plays in your accountability and persistence. We also chat about why I decided to raise money instead of going the self-funded route and give a sneak peek at other conversations that you all can expect from upcoming episodes in this series.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LAUREN
Follow Lauren: @thelivelylo
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
If nothing was considered unrealistic or impossible, what would you want out of life? This question came up in a book that I’m reading, The Rhythm of Life by Matthew Kelly, and Chris and I discuss exactly what our answers are to that question. We’ve been putting so much thought into what it means to build a life that we love and what needs to happen in order to achieve that. Really getting clear about your answer to this question will help support and guide you when making bold and scary dream-building decisions. We also talk about the importance of taking on challenges and knowing when to close the chapter of something that you’ve outgrown.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LORI
Follow Lori: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
CONNECT WITH CHRIS
Follow Chris: @chriswharder
Visit Chris’ Website: https://chrisharder.me
Listen to The Chris Harder Show
I recently met today’s guest at a dinner and knew that I had to have him on the show to share his story with you all. Keith Yackey is the founder and creator of Married Game and helps men win back their wife’s attraction so she will want to initiate sex again. He tells it like it is and has a proven formula to help couples get back the spark they had at the beginning of their relationship. Keith shares how he came up with Married Game and breaks down his signature five dial process. We discuss why women need to prioritize themselves, how his mindset about marriage has totally shifted, and the importance of discipline. Plus, we share our advice for women who feel like they can’t find their match and how to date as an alpha female.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH KEITH
Follow Keith: @keithyackey
Visit the Married Game website: marriedgame.com
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
ABOUT KEITH
Keith Yackey is the founder and creator of MarriedGame.com. When his wife left him 5 years ago, he realized that he was the problem and that his wife was no longer attracted to him. Since getting her back, Keith has dedicated his life to teaching men how to get their wives to want to have sex with them again. By doing one simple thing, becoming the most attractive version of themselves.
Lindsey Schwartz is back on the show to discuss how we can better support ourselves and make the journey to reaching our goals more fun. We talk about ways that we’ve supported each other in the past, common mental blocks that come up when we ask for help, and some exciting news about how we’re holding each other accountable during the writing process of our upcoming books. We’re sharing how to re-imagine your scary, daunting goals as something that can be joyful and encouraging with the people who lift you up.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LINDSEY
Follow Lindsey: @llindseyschwartz
Follow Powerhouse Women: @powerhouse_women
Visit the Powerhouse Women website: powerhousewomen.co
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
ABOUT LINDSEY
Lindsey Schwartz is a best-selling author and the founder of Powerhouse Women. Fiercely committed to supporting other women, Lindsey invests her time in mentoring women and girls of all ages—from high achieving entrepreneurs to high school students. She’s also an investor in female-founded companies including beverage brand Lite Pink.
After seeing numerous women in her life stop short of pursuing their own entrepreneurial dreams because of fear and self-doubt, she saw the need for more honest conversations about the ups & downs of entrepreneurship in order to show women that they don’t have to have it all together to get started. From there, the Powerhouse Women community, annual event, and podcast were born, with the motto that we're not meant to do business (or life) alone!
Because this is my first time launching something in the product-based space, managing my expectations hasn’t been the easiest. Between timelines getting thrown out the window, working with multiple teams, and creating all kinds of contracts, Lauren and I have learned how to get super clear about what we can offer and what we need. Through this whole process, we’ve lived by the mantra that everything happens to us for a reason, and it’s helped shine some light on really difficult times. Today, we’re talking all about setting boundaries, silver linings of obstacles and hard conversation, and why it’s so important to be a vulnerable leader.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LAUREN
Follow Lauren: @thelivelylo
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
As we wrap up Women’s History Month, I couldn’t think of a better person to have on the show than Jaclyn Johnson to talk all things venture capital and showing up for women in business! It’s been almost four years since I’ve had Jaclyn on, and I’m in awe of everything she’s accomplished in that time. She’s the founder & CEO of Create & Cultivate, as well as her latest project, New Money Ventures; a venture capital firm and brand studio on a mission to fund and build the next generation of game-changing, female-led companies.
We talk about how she stays motivated, her experience with selling her company, and the importance of setting boundaries. We also discuss how to overcome rejection, her advice for pitch meetings, and details on some of the amazing companies that she’s backing. No matter where you are in your entrepreneurial journey, Jaclyn has so much wisdom and inspiration to share with you all in today’s episode!
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH JACLYN
Follow her: @jaclynrjohnson
Follow New Money Ventures: @newmoneyventures
Learn more about New Money Ventures: newmoneyventures.co
Buy her book, WorkParty: workparty.com/book
Listen to WorkParty podcast
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
ABOUT JACLYN
Jaclyn Johnson created her career. A powerhouse entrepreneur, by the time she was 28, Johnson had sold her first business, invested in multiple female-owned startups and launched her second multi-million dollar company, Create & Cultivate. Johnson recognized a gap in conversations, resources, events and community for female millennial entrepreneurs and responded with a solution, Create & Cultivate, the wildly popular media platform and nationwide conference. In the process, Jaclyn’s own work-life philosophy, built on the cornerstones of female empowerment, hustling-hard and innovation have propelled her voice to the forefront of the discussion on workplace equality, a new thought-leader for millennial women and Gen-Z-ers on the career come up. This passion for supporting female entrepreneurs has sparked her latest endeavor, New Money Ventures; a venture capital firm and brand studio on a mission to fund and build the next generation of game-changing, female-led companies.
Named a Forbes 30 Under 30, an Adweek Disruptor and profiled in Fast Company, the LA Times, Entrepreneur and more, Johnson has earned her way to the frontlines of a workplace revolution at a time when change-agents and disruptors are flexing real influence.
If you want to attract more, you have to become more attractive. I don’t mean you have to get glam, but rather do the things that make you like who you are and see your vision through. I’m realizing that there are challenges that I’m surrendering to that are stopping me from going after my dreams. It’s time for me to drop the excuses and dial in. I’m committing to showing up on social media and putting in the work to figure out how to succeed in that space. How might you be selling out and giving up on your dreams? Let’s talk about it.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
I’ve been wanting a place where I can bring you along on the journey of building Lite Pink, so we’re adding another weekly episode to the show to talk about all things launching a product-based business! My Chief of Staff Lauren will be joining me to discuss what we’re currently working through, wins and challenges of the week, and everything else in between. To kick off this series, we talk about the ‘why’ behind Lite Pink, how this podcast has helped me build my dreams, and what we’re learning about working with different teams. Listen in to hear more behind-the-scenes of Lite Pink.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LAUREN
Follow Lauren: @thelivelylo
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
Chris just hosted one of his weekend Elite Mastermind group sessions and we both feel so recharged from the amazing guest speakers and talented people who were in that room. I share something that executive life coach Adrian Koehler said, which is, “What do you know for sure that you spend way too much time trying to prove is false?” It made me think about where my decision making is coming from and how to lead from a place of trust.
Chris was really impacted by what Dan Fleischman, a genius marketer, had to say about people waiting for this ‘bubble’ to pop. With all of the resources and advances in technology that we’ve seen since 2010, there’s no way we’re going to have a repeat of the mid-2000s recession. Listen in to hear more about what was covered at the mastermind this weekend and why it’s so important to get yourself into these kinds of rooms.
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH LORI
Follow Lori: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
CONNECT WITH CHRIS
Follow Chris: @chriswharder
Visit Chris’ Website: https://chrisharder.me
Listen to The Chris Harder Show
Ali is the founder and CEO of Be Social Group, a leading influencer marketing agency. You might remember her from Episode 469 and today we’re catching up to discuss the major growth journey she’s been on over the last two years! We get into how she pivoted during the pandemic, how Be Social connects influencers and brands, and the numerous ways to conduct a fruitful partnership between a brand and an influencer. We also talk about why brands are spending so much money on TikTok and how important it is for influencers to diversify their platforms. Plus, I ask Ali what she would do if she was a brand looking to launch and scale their influencer marketing strategy––grab your pen and paper because she dishes out so many juicy ideas!
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH ALI
Follow Ali: @aligrant
Follow Be Social Group: @besocialgroup
Visit Be Social’s website: www.besocialpr.com
Listen to Follow Me Podcast
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
ABOUT ALI
Ali Grant launched Be Social in 2012 as one of the first agencies with a hyper focus on executing influencer outreach and collaboration. Ali recognized the power of digital creators and built a business harnessing their influence. Today, the communications group is headquartered in Downtown Los Angeles specializing in influencer, media and events for brands and digital creators.
With Ali at the helm, Be Social has been named one of Inc.’s fastest growing businesses spearheading digital-forward campaigns across influencers, events and editorial. Accolades and press include Fast Company, Inc., WWD, PRWeek The Innovation 50, Forbes, Huffington Post, Fashion Monitor, Bulldog Reporter, Daily Front Row, BW Confidential, The Holmes Report, and more.
To further build on the mission to build brand awareness, Be Social has launched BrandEdit, a brand discovery platform. Be Social and Ali power the content creator app Createur alongside Tribe Dynamics. Ali is also a co-owner of organic craft hard seltzer, Ashland.
The firm supports and is partnered with the Freedom & Fashion non-profit, which uses the arts of fashion and beauty to empower youth overcoming trafficking, homelessness, and other injustices.
Be Social has recently been acquired by Dolphin Entertainment, putting the company alongside some of entertainment’s greatest, such as 42West and The Door. Read the full story in Variety. Ali also hosts the agency’s podcast, Follow Me, which has been rated as a top 100 business podcast on iTunes.
Jess DeRose is back to talk about an amazing (and free!) three-day live experience for coaches, content creators and digital business owners in any stage of their business. The Digital Business Evolution Live Experience helps participants get clear about the foundations, marketing and sales for their big idea. She shares the vision for the event and what people can expect out of it. We discuss some of the challenges and mistakes that I’ve experienced with my own courses and how Jess will be addressing some of those at this event. Plus, Jess tells me all about her new podcast called Digital Business Evolution where she’s tackling all things entrepreneurship, leadership, investing, working with your spouse and business mindset!
IN THIS EPISODE, WE TALK ABOUT:
RESOURCES
CONNECT WITH JESS
Follow Jess: @iamjessicaderose
Visit Jess’ website: jessglazer.com
Listen to Digital Business Evolution
CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business
GUEST BIO
A former celebrity personal trainer and elementary school teacher, Jess turned her once “cute side hustle” into a multi-million dollar business in 2 years.
Since leaving her teaching job in 2017 she has hired a team of incredible heart-centered leaders, served hundreds of clients, helped create over 10 million dollars in revenue for those clients and is committed to helping 100 entrepreneurs create 7-figure impact driven businesses (7 down, 93 to go!)
As a result of donation/awareness she and her husband built a school in Ghana, Africa with Pencils of Promise.
She’s been featured in The Wall Street Journal, Forbes, Yahoo Finance, The Today Show, Good Day New York, The New York Post, Shape Magazine.
Her mission is to cause a ripple effect and inspire change for generations to come; making a massive impact and leaving a lasting legacy beyond her singular actions.