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Earn Your Happy

Find your purpose, build your network and make money doing what you love with Earn Your Happy, a motivation-packed podcast! You’ll think bigger, dig deeper and gain the confidence to go for your (world dominating) goals. Each week, learn how to get to the next level personally and professionally with host Lori Harder, best-selling author, investor, multi-passionate entrepreneur, and founder of the female funded beverage company Lite Pink, for which Lori raised over $2 million through the strong network she has built. Lori will give you a vulnerable, behind-the-scenes look at the challenges of growing a business, the toll it can take on your relationships and mental health, and how to support yourself through it all so you can reach your massive goals. Be mentored through your earpods on the topics of starting and scaling a company, building a personal brand, manifestation, boundaries, money, fear, relationships and taking the next big leap in life. Get the inside scoop on who you need in your circle, how to find them and the lies you need to stop believing to be successful. You’ll laugh, cry and feel like you’re not alone in the journey. Follow Lori @loriharder on Instagram for more inspiration and behind-the-scenes of how she is building Lite Pink.
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Now displaying: Page 1
Jun 22, 2020

In This Episode You Will Learn About:

  • Making luxury haircare products accessible and affordable
  • Knowing your customers
  • Finding your why
  • Not being nostalgic about how things were
  • Raising capital versus building community
  • Getting in front of influential people

 

Resources:

 

Show Notes:

I first met Dianna Cohen at a Create & Cultivate dinner and I was immediately drawn to her energy. She’s the founder of luxury haircare brand Crown Affair, and before that, she founded the brand marketing agency Levitate. She’s so incredibly generous and willing to jump on a phone to help you, whether you’re looking to grow as a business or as a human being.

 

Question Highlights:

  • What were you thinking when you were first choosing what your career would look like?
  • If you were launching your product now, what are the most important lessons you would want to know?
  • What’s one of the toughest lessons you’ve had to learn?
  • How did you go about raising money for your business?
  • What is a question you wish more people who wanted to start a business would ask you?
  • What’s the toughest thing about having a team?
  • How do you connect with the people you need to if you aren’t even on their radar?

 

Guest Bio:

Dianna Cohen is the Founder of Crown Affair, a haircare brand empowering people to redefine their relationship with their hair through accessible luxury products, guidance, and community.  Prior to Crown Affair, Dianna founded Levitate, a brand marketing agency, where she led initiatives for brands including The Wing, Harry's, Flamingo, Outdoor Voices, etc.  Dianna is part of Forbes' 30 Under 20 for the Class of 2019.  She currently resides in New York with her fiancé Alexander.

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